In today’s world, businesses have made it easier for consumers around the world to reach their products through the use of e-marketing. Not only does e-marketing benefit businesses but it also benefits consumers in a big way. Through the use of the internet people are able to view advertisements for new products, view price comparisons between stores, and read customer reviews. All of these examples help people save more time, money, and energy than ever before.
For example if I need to buy a gift for a friend’s wedding but don’t have time to drive to all of the stores the couple is registered at, I can simply go to the store’s website instead. If the store has a wedding registry there will be a link on the store website to look up either the bride or groom by last name, city, and state. By going to the store’s website alone I can save hours of my life that I would have spent driving around the city in traffic. Using the online registry also allows me to view what items my friends would like, how much each of them cost, what items have already been purchased, and in what stores the items are available. Another great option that websites offer is purchasing gifts online and having them delivered to the couple’s address, your own home, or store pickup.
From this example I could save money on gas by not having to leave my home, and save money on the gift itself by choosing the item that best fits my price range. I can save time by searching for the gift at my leisure and not having to worry about store hours. Overall, I think most people would like any opportunity to save and I personally prefer to conserve my gas because gas prices keep rising.
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3 comments:
There is no doubt that e-marketing is here to stay and it has an endless list of benefits
It's amazing how marketers have come up with new ideas, such as the one you mentioned, on how to save the customer money and time during the buying process.
Many people may think that there is nothing compare to going to a store and try on clothes or touch the product we would like to buy, but there's nothing like shopping in the comfort of your home and having the product one click away from you.
I believe that eventually some companies would be saving some money creating their web sites where users can purchase their merchandise; instead of renting a store space in a shopping mall
Yes agree that with e-marketing or e-shopping consumers can easily reach their products which are available all around the world.Online gift stores are fantastic option to purchase gift online or send gifts to their relative who are living far away from you.
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